Stop Chasing Commercial Clients Until You Hear This: Episode 1224

Episode 1224

Stop Chasing Commercial Clients Until You Hear This: Episode 1224

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Episode 1224 – Stop Chasing Commercial Clients Until You Hear This

Why You Might Not Need to Switch to Commercial Cleaning

In a recent episode of his podcast, Mike Campion tackled one of the most common dilemmas cleaning business owners face: the desire to switch from residential to commercial cleaning. Diana, a member of the Grow My Cleaning Company community, shared her frustration after 18 months of trying to land a commercial cleaning account. She wondered if marketing to restaurants might be the answer. Mike’s advice? Think twice before making a big switch.

Mike explained that switching to commercial cleaning often comes with misconceptions. Many residential cleaning business owners view commercial cleaning as a step up, assuming it’s more profitable or prestigious. However, as Mike points out, it’s not about the grass being greener—it’s about watering your own lawn. The challenges in your current business won’t vanish with a switch; they’ll simply change shape.

The Pitfalls of Doing Both

Mike strongly cautioned against trying to juggle both residential and commercial cleaning. He noted that the two markets require completely different marketing, scheduling, and operational approaches. Residential cleaning operates during standard business hours, while commercial cleaning happens off-hours. Trying to do both often leads to stress, inefficiency, and diluted focus. If you’re considering a switch, Mike advises fully committing to one or the other instead of attempting to combine the two.

The Reality of Commercial Cleaning

While commercial cleaning can offer large, stable accounts, Mike emphasized that landing these clients takes time, patience, and consistency. Unlike residential cleaning, where new clients can be gained quickly, building relationships with commercial clients often takes months. Mike highlighted the importance of consistent marketing and relationship-building, even if it feels like progress is slow. Success in commercial cleaning comes from showing up regularly and sticking to a plan.

The Long Game Wins

A key takeaway from the podcast was the value of persistence. Mike shared several examples of businesses succeeding with simple, consistent marketing strategies—like a vendor who won over Lindsay’s old office by consistently delivering pizza. It’s not about flashy tactics; it’s about building trust over time. Mike reminded listeners that foundational work, like tracking your marketing efforts and setting realistic goals, is crucial for long-term success.

Commit to the Process

Mike wrapped up with a simple yet powerful strategy: commit, plan, and track. He encouraged listeners to identify their target audience, create a consistent marketing plan, and measure their progress. Whether it’s sending direct mail, attending local events, or even just showing up, the key is persistence. And as Mike humorously noted, “Sometimes just being the pizza guy is enough to win the account!”

Episode 1224