Episode 1217 – New Year Inspiration: A Throwback to Building a Scalable Business
Spencer's Journey to Stability and Growth
Today we have a throwback episode featuring one of our greatest success stories. Spencer Ward, the founder of Nucleane Commercial Cleaning, shared invaluable insights from his decade-long journey in the cleaning industry. Launching his business in Pocatello, Idaho, in 2013, Spencer highlighted the importance of focusing on recurring business rather than chasing one-off projects. While one-time jobs may seem lucrative, they often lead to scope changes, staffing headaches, and financial strain. For Spencer, building a foundation of predictable, recurring contracts proved essential for stability and long-term growth.
The Key to Retaining Employees: Stability and Culture
A recurring theme was the value of stability—not just for the business, but for employees as well. Spencer emphasized that team members thrive on clear, consistent schedules. Sporadic or irregular work assignments can lead to dissatisfaction and turnover. By fostering a supportive culture where employees feel valued and can maintain work-life balance, Nucleane has created an environment that attracts and retains top talent, even in challenging times.
Adapting to a Changing Hiring Landscape
Spencer addressed the current challenges of hiring in a tight labor market. He underscored the importance of adapting to new expectations by making job postings more engaging and personal. From using upbeat reminders to involving virtual assistants (VAs) in the hiring process, Nucleane demonstrates how thoughtful, human-centered communication can set a company apart. Spencer’s advice: Don’t rely on outdated methods—be creative and authentic to stand out.
The Power of Authentic Branding
When it comes to client attraction, Spencer advocates for authenticity over perfection. He shared how showcasing his team’s personality and values through social media and client-facing materials has helped build trust and rapport. This approach resonated with both employees and clients, proving that transparency and a bit of humor can go a long way in standing out from competitors.
Mindset: The Foundation of Scaling
Finally, Spencer touched on the importance of mindset in scaling a business. Success, he argued, stems from resilience and a positive outlook. A business owner must embrace challenges and remain focused on gratitude and growth. Spencer’s personal mantra—acknowledging imperfections and being proactive in addressing them—has helped him cultivate strong relationships with clients and employees alike.
Ready to Scale Your Business?
Spencer’s journey reminds us that scaling isn’t just about increasing revenue—it’s about creating systems, fostering culture, and maintaining the right mindset. If you’re ready to take your business to the next level, consider learning more at GrowMyCleaningCompany.com/talk