Episode 1151 – Cha-Ching! How to Make Every Month a Winner in Your Cleaning Business
Mike Campion and Lindsay Bjorklund kicked off their weekly Facebook Live session with a shoutout to the Cleaning Nation community. They invited listeners to join the Grow My Cleaning Company group and submit their burning questions, promising to address them during the live show. Lindsay highlighted a common theme they’ve noticed among cleaning company owners: unpredictable profits, especially during the busy season of short-term and vacation rental cleanings. This inconsistency in revenue was a key topic they decided to tackle in this session.
The Profit Puzzle
Today, we’re chatting about something that’s been popping up: unpredictable profits. Many cleaning company owners, especially those dabbling in short-term rentals and one-time cleanings, are finding it tough to predict their monthly income. The summer season brings a surge in these jobs, but it also means a rollercoaster ride for your profits.
The Client Conundrum
Mike stresses the importance of choosing the right type of clients. Whether it’s residential or commercial, you can make money in both. However, if you’re focusing on one-time jobs like move-ins, move-outs, or post-construction cleanups, it’s hard to scale. These types of jobs rarely build a million-dollar company because of their unpredictable nature and low repeat business. Instead, Mike advises building a stable client base that offers recurring revenue.
Transitioning to Recurring Clients
Got a bunch of one-time clients but dreaming of a steady stream of recurring ones? Mike breaks down the math and the strategy. A recurring client is worth much more in the long run. The good news? It’s not much harder to get these clients. Focus your marketing on attracting them, and don’t be afraid to raise your prices on one-time jobs to help transition smoothly.
Align, Don’t Restrict
Finally, Mike answers a question about handling cancellations and unpredictable profits. Instead of trying to “restrict” your clients, focus on aligning with them. Offer value that meets their needs, even if that means adjusting services when they’re on vacation or in another situation. And remember, charging in advance, like a gym or Netflix, can help reduce cancellations and ensure you get paid for your services.
That’s a wrap for this week, Cleaning Nation! If you’re feeling overwhelmed by implementing these strategies, remember, Mike and his team are here to help. Head over to GrowMyCleaningCompany.com/talk to schedule a free call and get a personalized plan for your business. Until next time, keep cleaning and keep growing!