Episode 1155 – Beyond Facebook Ads: How to Find and Use Non-Digital Channels for Your Cleaning Business
Exploring Unconventional Avenues
In this episode, Mike Campion and marketing expert Jackson Pinkoski explore unconventional yet effective marketing strategies for cleaning companies. Jackson, a seasoned pro who has invested millions in paid ads and generated even more in returns, joins Mike to reveal some lesser-known but potent avenues for attracting clients. If you’re struggling with traditional marketing methods and want to find fresh, underutilized opportunities, this episode is for you.
Understanding Your Client
Mike starts by addressing a common issue: many cleaning business owners focus too heavily on where to market—be it Angie’s List, Facebook, or Yelp—without first defining who their ideal client is and the specific problems they solve. This often leads to ineffective strategies and wasted dollars. The key, Mike emphasizes, is to know your client deeply, understand their pain points, and tailor your message accordingly. Only then should you consider where to deploy your marketing efforts.
Evaluating Traditional Marketing Channels
Jackson adds to this by discussing the importance of treating traditional marketing channels with the same scrutiny as digital platforms. While digital ads like Facebook and Google have their place, they can become expensive and competitive, especially during peak seasons or election years. Jackson highlights that traditional channels like billboards, radio ads, and even direct mail can be highly effective if they reach the right audience. The success of these channels, he notes, depends on proper tracking and measurement, much like digital ads.
The Importance of Testing and Data
Mike and Jackson stress the importance of testing and data collection. Before committing to a large-scale investment in any marketing channel, start small to gauge effectiveness. Whether you’re experimenting with a billboard or a direct mail campaign, track responses and conversions to ensure you’re getting a return on your investment. Once you find a method that works, you can scale it up for greater impact.
Diversify and Implement
Ultimately, the key takeaway from this episode is to diversify your marketing strategies. While digital platforms offer scalability and ease of use, traditional methods still hold significant value. By combining both approaches and focusing on the message and tracking results, cleaning companies can achieve a competitive edge and improve their overall marketing effectiveness.
For those looking to dive deeper into their marketing strategies and implement actionable plans, Mike invites listeners to reach out for personalized guidance at growmycleaningcompany.com.