Episode 1194 – From Dread to Success: How to Embrace Sales as Service in Your Cleaning Company!
Welcome to the Sales Chat
Cleaning Nation, Mike Campion is back with his trusty sidekick, Jackson “Pinky” Pinkoski. If you’re a cleaning company owner feeling overworked and underpaid, you’re in the right place. This podcast episode is all about transforming your approach to sales and marketing, and trust us, you don’t want to miss it.
The Power of Sales and Marketing
Jackson is the mastermind behind the marketing strategies that help their clients shine. He’s got a baby face that might mislead you into thinking he’s just a kid, but don’t be fooled—his marketing prowess is top-notch. The dynamic duo dives into the critical relationship between sales and marketing. While marketing casts a wide net to attract clients, sales is about forging personal connections and customizing the approach. Remember, both are essential for business growth, so it’s time to embrace both roles rather than trying to juggle them as one.
Changing the Narrative on Sales
Many cleaning business owners shy away from sales, fearing it comes with negative experiences. Mike emphasizes that sales should be viewed not as a pressure tactic but as a service. He encourages listeners to reframe their mindset: sales is about helping people solve their problems, not pushing them into something they don’t want. The key to successful selling? Ask good questions and listen! The best salespeople are the ones who genuinely care and engage in meaningful conversations rather than relying on slick lines or pressure tactics.
The Importance of Authenticity
Mike and Jackson share insights about the importance of being genuine in sales. They argue that if you enter a conversation with the intent to help, you’ll naturally attract the right clients. It’s about creating a supportive environment where potential customers feel heard and valued. When you ask questions and listen carefully, you’re not just pushing for a sale—you’re offering solutions that meet their needs. This approach not only fosters trust but can lead to long-lasting relationships.
Wrapping It Up: Leave Them Better Than You Found Them
The episode wraps up with a powerful takeaway: always strive to leave every conversation better than it started. Whether or not someone becomes a client, if they walk away with clarity and a sense of being understood, you’ve succeeded. Sales isn’t just about the bottom line; it’s about creating genuine connections and helping others navigate their challenges. By focusing on service rather than pressure, you’ll find not only success in sales but also a fulfilling approach to your business.
If you’re ready to transform your sales strategy and make a real impact in your cleaning company, tune into this insightful episode and start changing the way you think about sales today!