Episode 1166 – Why You Need to Celebrate Wins, Big or Small
In this episode, Mike Campion shares highlights from a coaching call where clients like Sasha are celebrating big wins. Sasha’s business just hit 14 recurring clients for August, and she’s over the moon about it. Mike, as always, is her biggest cheerleader, reminding everyone how crucial it is to celebrate even the small victories. After all, if you can’t enjoy the ride, what’s the point? Sasha is also making time for herself by taking Wednesdays off, and Mike loves it. It’s all about balance, folks!
How to “Fire” a Client (Without the Drama)
Sasha’s next challenge? She’s got a tricky client who’s more of a headache than a help. Mike offers some gold advice: Don’t think of it as firing a client—think of it as parting ways as friends. It’s like breaking up with someone but in the nicest way possible. Mike suggests using a bit of humor and a lot of empathy, making it clear that it’s not the client’s fault, but maybe the service just isn’t the right fit. It’s all about keeping things positive and professional.
The Art of Setting Job Minimums
Next up, Sasha wants to know how to handle job minimums, especially with clients who have tiny spaces that take minimal time to clean. Mike’s advice? Treat it like any other professional service. Just like a plumber charges a flat fee to show up, your cleaning business should have a minimum charge too. It’s not about the size of the space but the value of your time and services. Mike emphasizes that it’s okay to have a minimum, even if it means turning some clients away. After all, you want to attract clients who value your work, not just the cheapest option.
How to Handle “Gross” Jobs
Sasha also asks about paying cleaners for extra-gross tasks like cleaning up after pets. Mike’s take is practical: If it’s outside the normal scope, you can offer it as an add-on service with a higher fee. But make sure it’s something your cleaners are comfortable doing, and that they’re compensated fairly for it. Mike stresses the importance of aligning these tasks with your company’s core values and keeping the team happy. After all, a happy team means happy clients!
What Sets You Apart from a Private Housekeeper?
Finally, Sasha needs help explaining to clients why they should choose her cleaning service over a private housekeeper. Mike flips the script by suggesting she ask the client what they’re really looking for. This way, Sasha can address their specific concerns instead of giving a generic sales pitch. By understanding the client’s needs, she can highlight the unique benefits her business offers, whether it’s reliability, professionalism, or a broader range of services.
In true Mike Campion style, this episode is packed with practical advice delivered with a good dose of humor and a focus on what really matters: making your business work for you, not the other way around.